This talk was given at a local TEDx event, produced independently of the TED Conferences. Many people are aware that their food choices have real-world consequences but believe that the only solution is to completely eliminate meat from their diet. Brian Kateman argues that the “reducetarian” movement can empower individuals to eat less meat with respect to their own diet in an easy and manageable way, thereby improving their health, the environment, and the lives of farm animals.
Brian Kateman is Co-Founder and President of the Reducetarian Foundation.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)